We market our hybrids and other seeds across the country through a wide range of net work of regional offices, wholesalers and retail dealers. This vast community of channel members are the key for the Indus Valley Seeds 's product positioning and delivery of product at correct time and right place..

The cultivation of hybrid crops is a science and art and the transfer of technology to the vast mass of farming community with diverse literacy levels, cultures, agro climatic and farming conditions is a challenge. Moving from a product led strategy to service oriented strategy, Indus Valley Seeds has introduced several measures to become a leader with these different path-breaking initiatives.

Our marketing professionals regularly interact with the farmers and provide on the spot solutions. They conduct farmer meetings, field demonstrations, audiovisual presentations, and mobile campaigns, send regular mailers educating them on proper package of practices

A unique service where the farmer is guided on various practices like integrated Pest Management and Integrated Nutrition Management which help farmer to gain the most out of each seed. Indus Valley Seeds also interacts with the end users and educates them about the advantages of its various hybrids there by creating a ready market for the farmers produce. This service has helped in generating immense faith towards the Indus Valley Seeds brand.

Regular market research & customer satisfaction audits are conducted at various stages to align the company strategies with customer expectations. We at Indus Valley Seeds strongly believe in service & education to farmers and support to our channel members.